sipp was created for one simple reason. We want to make sure everyone enjoys great quality wines at home.
for better wine
sipp is a new kind of wine subscription. Tired of humdrum high street plonk we search far and wide to bring you top quality wines at affordable prices.
But it's not just the wine that sets sipp apart, we're here to help you grow as a wine lover – every step of the way! It's a wine-wine situation.
It all began with Moez Seraly, a Madagascan-Frenchman who has a passion for great quality wines. He and a handful of carefully selected winemakers and chateaux from Bordeaux, Burgundy and Champagne all got together with the intent of making exceptional, authentic and great quality wine an affordable luxury.
Over time we opened the doors to more exceptional winemakers - craftsmen and craftswomen from around the globe, including Italy, Spain, Chile, Argentina, New Zealand and many others. That is how sipp was born!
Tech is hugely important to modern winemaking, and at sipp we think it can play a big part in wine appreciation too.
Our unique sipp app uses augmented reality to turn your smart phone into a pocket wine expert. Scan your label to reveal tasting notes, food pairings, serving guides and more. We're even Amazon enabled, so just ask Alexa and get sipping…
At sipp we never compromise on the quality of our wines, which is why we only work with winemakers who show total dedication to their craft.
Like our friend Stéphane at Domaine le Clos du Bailly. His family have farmed their Southern Rhône estate since 1779, making wines steeped in the region's rich heritage. We can't wait for you to try them!